But don't worry! Here are some shortcuts to market your business without losing your sanity.
Let the robots do the work
Remember how your grandma used to spend Sundays writing thank-you cards? Well, welcome to 2025, where magical tech robots can do that for you! Set up tools that automatically send emails, post your content, and remind customers you exist. It's like having a personal assistant who never asks for coffee breaks or complains about your jokes. Once you set them up, these tools quietly work away while you're busy doing, you know, your actual job.
Stick to what you're good at (and pay someone else for the rest)
You wouldn't ask a web designer to fix your plumbing, so why are you trying to design your own logo at midnight? Some things are worth paying for! Hire freelancers or agencies for tasks like making pretty pictures, writing clever words, or keeping your website from looking like it's stuck in 1999. Yes, it costs money, but it costs way less than the therapy you'll need after trying to learn Photoshop on the fly.
Do the stuff that actually works
Not all marketing tasks are created equal. Some will bring you loads of enquiries, while others just eat up time like my dog devours anything that falls on the kitchen floor. Figure out which activities actually bring in business for YOU. Maybe it's showing off your work on social media, or perhaps it's simply calling past customers to check in. Whatever works for your business, do more of that and less of everything else. Your future self (and your family who actually wants to see you once in a while) will thank you.
