Background
A trusted local painter and decorator
Based in Cannington, ABC Paint & Deco has been offering painting and decorating services since 2011. Known for reliable workmanship and vibrant finishes, they’ve built a reputation for quality across homes and small businesses in their area.
The Challenge
Standing out and finding the right jobs
The local painting industry was crowded, and it was hard for potential customers to tell one business from another. As a smaller operation, ABC Paint & Deco needed a simple, cost-effective way to reach more local clients and get a mix of small and large jobs - without spending hours on marketing.
The Solution
A local advertising strategy that fit the business
Working with Little Aussie helped ABC Paint & Deco get seen by the right audience without wasting time on complicated marketing.
- Exclusive placement: As the only painter featured in the local magazine, they stood out right away.
- Consistent exposure: Their ads reached locals before they needed a painter, keeping the business top of mind.
- Across multiple channels: Their presence in the magazine reached homeowners who preferred traditional media and their web profile provided the platform to build trust. Their special offer was promoted in the weekly community email with residents with residents quickly and easily claiming the special offer voucher code on ABC Paint & Deco's community web profile.
The Results
More calls and stronger customer trust
- Around 90% of customers used their locally advertised offer.
- A steady stream of enquiries came in, with up to half of the new jobs from Little Aussie readers.
- Many customers booked straight away without shopping around for quotes, trusting the Little Aussie recommendation.
- Owner Josh gained more time for the work he enjoyed most — painting and transforming homes — while the marketing took care of itself.
