Background
A local business with big potential
Tony runs Tony's Windows Cleaning and prides himself on providing a reliable service and great results. Like many small local businesses, he wanted to attract more regular customers and make sure people remembered his business name when they needed a cleaner.
The Challenge
Getting noticed in a busy market
Even with strong word of mouth, Tony’s Window Cleaning wasn’t reaching enough new customers. There were plenty of other businesses competing for attention, and Tony was getting lost in the mix. Without greater visibility, the business couldn’t grow the way he wanted.
The Solution
Focusing on local customers
Tony partnered with Little Aussie to build strong profile in his local community through a simple, consistent approach:
- Local advertising - Regular features in the Little Aussie magazine helped get Tony’s business seen by locals before they even started looking for a cleaner.
- Personal touch - Ads showed Tony as the face of the business, helping locals connect with the person behind the service. It reminded customers that their support directly impacts Tony and his family, who shares their neighborhood, values, and experiences.
- Consistent ongoing presence - By keeping Tony and his business in front of the same audience through the magazine, website, and community email newsletter, Tony stayed top-of-mind. He also sponsored a local sports club to stay active in the community.
The Results
More recognition and steady growth
Within six months, more people from his local area recognised Tony’s business. Calls started to pick up, and new customers mentioned seeing his ad or knowing his name. The consistent local approach helped him build trust, create steady work, and strengthen his place in the community.
"Customers have commented they have regularly seen my advert for some time and thought they’d give me a go. I get lots of repeat business and many referrals from my Little Aussie customers."
